This week we’re focusing on social media, because whether it’s central to your strategy or just one small part of it, falling behind is easy to do.

This Week’s Uncommon Five

1. What LinkedIn’s Algorithm Change Means

This update signals a move toward rewarding substance over popularity.

2. 8 Social Media Management Tools

Later put together a useful comparison of the top tools on the market right now. A good reference if you’ve been meaning to revisit your stack.

3. Meta’s Ad System Got Smarter

The update focuses on delivering more relevant ads and driving better return on ad spend.

4. Who’s Using Instagram in 2026

This insight makes it easier to target the right people, create content that resonates, and adapt campaigns across regions.

5. Improve Your Instagram Engagement Rate

Buffer analyzed over 27 million Instagram posts to show what engagement rates look like at every follower tier. Includes practical tips on how to increase engagement.

Before You Go

This post is a good reminder that consistency is everything. Relatable for anyone who’s ever missed a deadline and watched the backlog grow.

Have an inspired week!