The Uncommon Marketer #28

The fundamentals haven’t changed. Know your audience, say something true, show up where they are. This week’s links are all about doing that better.

This Week’s Uncommon Five

1. Do You Really Know Your Buyer?

This “meme-level understanding” exercise helps you get past surface-level personas and write copy that resonates.

2. Fix Your Blog’s Dead End

Adding a simple “What to do next” section to blog posts drove a 43% lift in leads. Your readers are interested. Give them somewhere to go.

3. Build a Brand Voice That Holds

A practical playbook for defining your brand voice, documenting it with guardrails, and keeping it consistent as your team scales.

4. What AI Search Visibility Looks Like in Practice

A case study on boosting LLM mention rates that drove a 50% conversion increase through GEO strategy.

5. Reddit Is a Marketing Channel

Nearly a third of social users turn to Reddit for niche community recommendations. Here’s how to show up without getting downvoted into oblivion.

Before You Go

“Often when you think you’re at the end of something, you’re at the beginning of something else”.

— Fred Rogers

Have an inspired week!