This Week’s Uncommon Five
1. A Free 10-Lesson Lead Nurturing Masterclass
Ten comprehensive lessons covering everything from automation to best practices. Read them all or cherry-pick what you want.
2. Why Prospects Freeze Instead of Buying
The Fear-Avoidance Model shows how a bad experience in the past with another company can make customers avoid similar products, even when they need them.
3. Easy, Inexpensive User Testing
UserBob gets real people to test your website (including on mobile) and record their honest impressions, starting at just a few dollars per tester.
4. Why 5 Testers Is All You Need
Nielsen Norman Group’s research proves you’ll catch 85% of usability problems with just 5 testers. Save your budget for multiple testing rounds instead.
5. Google Lets Searchers Hide Ads
The new “Hide sponsored results” button gives users control to collapse all text ads with one click. Good for searchers, potentially challenging for advertisers.
Before You Go
Try this: Set a 10-minute timer. Write down every objection or fear a prospect might have about buying from you. Pick the biggest one. Now add one sentence to your homepage that directly addresses it.
Sometimes the smallest acknowledgment of doubt creates the biggest increase in trust.
Have an inspired week!