This Week’s Uncommon Five
1. How to Build a Brand People Remember
A modern approach to brand strategy that moves beyond features and visual identity to focus on emotion, meaning, and what makes a brand memorable.
2. Use Reddit as a Keyword Research Tool
Reddit can function as a keyword research dataset that reveals content gaps based on queries Google already considers valuable.
If you’re working in search, here are some free resources you might find helpful.
4. Copyworking
To learn copywriting from scratch, find an ad or article, set a 20-min timer, and copy it word for word by hand.
5. How to Manage Social Media When You’re a Team of One
Prioritize work based on impact, focus on one or two platforms, and automate repetitive tasks so you have more time for work that requires you.
Before You Go
What do you create when AI has made your ‘how-to’ blog posts obsolete? Here’s one idea from Kevin Indig.
Have an inspired week!