This week’s links are full of practical ideas you can put to work, from SEO tactics to vibe coding your own marketing tools.

This Week’s Uncommon Five

1. Turn Sitemaps Into SEO Intel

Use competitor sitemaps to spot new pages and content they’re creating before those changes start showing up in search rankings.

2. What Has Zero-Click Marketing Really Changed?

A one-page look at how zero-click marketing has changed search engines, social networks, and AI platforms.

3. How to Market to Different Generations

Understand what different generations value, then tailor your messaging and marketing to what matters to them.

4. Vibe-Coding Workflows for Marketers

Marketers are using vibe coding to build their own tools, from UTM link builders and brief generators to lead-gen tools.

5. SEO Tip: Don’t Neglect Your Brand Pages

Updating a pricing page with clearer messaging, better design, and keyword-focused headings resulted in a 46% increase in organic traffic.

Before You Go

If marketing has been wearing you down lately, here are six books worth adding to your reading list.

Have an inspired week!