This Week’s Uncommon Five
1. Showing a Team Member Increased Leads by 79%
A simple test found that showing a real person behind the service made a landing page more persuasive.
2. The Google Ranking Feature Nobody Talks About
It’s called Content Effort, and Google evaluates it based on the visible evidence that you’ve created something useful, original, and difficult to replicate.
3. 5 Email Campaigns You Can Use Every Month
Never run out of email ideas with five repeatable formats, including a “best of” roundup, founder check-in, and customer story.
4. An SEO Strategy for Interrupting Buyer Journeys
Instead of just answering what people search for, create content that introduces alternatives they didn’t know to consider.
5. The Anatomy of an Elite Homepage Hero
A breakdown of 11 psychological principles behind TL;DV’s homepage hero and why it works so well.
Before You Go
Worried AI is coming for all our jobs? The CEO of Goldman Sachs makes the case that those fears are overblown. The original article is behind a paywall, but here’s a good take on it.
Have an inspired week!