This Week’s Uncommon Five
1. How to Compete When You Can’t Outshine the Giants
A small soap brand took on much bigger competitors by ditching the hype, admitting its limitations, and letting honesty do the selling.
2. 37 Proven Ways to Use AI in Marketing
Practical ways marketers are using AI for SEO, content, analysis, automation, and more.
3. How to Measure Your Site’s Topical Authority
A page can be a perfect fit for a query and still lose to a competitor with a weaker page because Google is evaluating the entire site’s topical signature.
4. How to Build Location Pages that Rank
Build location pages with real local value using neighborhood details, regional pain points, original photos, clear service areas, and locally specific FAQs.
5. A Simple Way to Improve Your Attribution
Add a “How did you find us?” field to every conversion point to capture attribution directly.
Before You Go
Here’s the difference between sales and marketing in one photo.
Have an inspired week!