The Uncommon Marketer #5

This week I’m focusing on copywriting that converts, learning by example, and a Google Alerts alternative worth testing.

This Week’s Uncommon Five

1. 5 Ways to Improve Any Webpage by Adding Specificity

Andy Crestodina breaks down exactly how specificity transforms weak pages into persuasive ones, from hero sections to testimonials.

2. A Collection of Marketing Examples to Learn From

I’ve spent hours on this page by Harry Dry. Each example is a mini masterclass in what works and why.

3. Learn Copywriting From Real Examples

Harry’s collection specifically for copywriting. While Marketing Examples covers strategy, this one zeroes in on the words that convert.

4. An Easy Way to Write Landing Page Copy – Part 1

This guide walks you through the landing page copywriting process in digestible steps. And here’s Part 2 to go deeper.

5. Alertmouse for Brand Mentions

Worth testing if part of your strategy is monitoring conversations about your brand or competitors.

Before You Go

Try this: Show your homepage to someone who’s never seen it. Give them 5 seconds. Then ask: “What does this company do?” If they can’t answer clearly and specifically, your header needs work.

Have an inspired week!