This week’s collection is about getting smarter with the fundamentals. Let’s dive in.

This Week’s Uncommon Five

1. The Psychology Behind Effective Landing Pages (Case Study)

A visual breakdown with the psychology principles explained along the way. Browse their library for more creative UX lessons.

2. The 37 Best (and Worst) Metrics in Marketing

The metrics you see most often are rarely the ones that matter. Here’s how to focus on what drives growth.

3. A Simple Questioning Method to Reveal Your Onlyness

A straightforward framework for uncovering what makes your brand uniquely positioned in the market.

4. Try a Flipped Phrase Copywriting Technique

This is a super cool idea. Turn familiar sayings into attention-grabbing headlines by swapping one word for its opposite.

5. Feedback and Survey and Poll Email Examples & Designs

Real examples of how brands ask for customer input.

Before You Go

The Domino Mindset turns one small slip into a spiral, going from “I messed up” to “I’m bad at this.” It’s a mental trap, though, not a truth.

Have an inspired week!