Newsletter Archive

One word that drove 38% more bookings. Plus, the Gmail update affecting your open rates, a smart way to run your marketing team, why more content isn’t the answer, and five storytelling archetypes.

What LinkedIn’s algorithm change means, who’s on Instagram, what your engagement rate means, comparing social media management tools, and Meta’s latest ad changes.

Why distinct brands win (The Isolation Effect). Plus, how landing pages affect ads, a free GA4 alternative, how AI content ranks, and a guide to mapping content to your funnel.

How to get your brand cited by ChatGPT. Plus, ranking on Google in the AI era, YouTube marketing for brands, why Gmail is clipping your emails, and Meta’s new ad labels.

Discover the new free Claude plugin for marketers. Plus, 13 things cluttering your website, a lean marketing toolkit, why revenue obsession backfires, and how to write CTAs that convert.

A marketers guide to Claude vs. ChatGPT. Plus, fixing your contact page, SEO in the dark funnel era, rethinking email tests, and why selling less sells more.

How to write web copy that sells, why LinkedIn comments beat posts, a change that doubled conversions, managing multiple social accounts, and AI tools B2B teams use.

Learn what your page is really saying with 2 prompts. Plus, 101 subject lines, 4 layers of brand, Quora marketing, and a page for AI agents.

The psychology behind effective landing pages. Plus, useful (vs. useless) metrics, finding your onlyness, a copywriting flip trick, and feedback email examples.

This week explores the human side of the marketing tactics: What happens when email marketers think like five-star hotels, video ad psychology, email design trends, and what 300K consumers say about loyalty.