Newsletter Archive

How to use Google Search Console for keyword research. Plus, selling something ordinary, how to write with AI without losing your soul, the Accessibility Tree in Chrome, and marketing without attribution.

Trust is the new SEO. Plus, what Al Pacino can teach you about copy, email benchmarks from 79K real sends, AI visibility tactics, and why certainty is marketing’s biggest risk.

AI search tactics that will bite you later. Plus, a 29% microcopy win, new AI visibility tools from Bing, one metric for total marketing spend, and how to test your site for AI agents.

20 copywriting rules. Plus, owning your category, a homepage redesign that won by 25%, how AI is changing content discovery, and what’s new in Google Search Console.

When AI-Written Messages Backfire. Plus, refreshing your brand, turning keywords into AI prompts, landing page mistakes, and marketing channel strategy.

The future of Google Search, what Apple’s BTS ad reveals, the case for owned media, making your website agent-ready, and Microsoft’s advice on AI bots.

Every company now sounds like ChatGPT. Plus, Google’s new AI ad formats, why weekday reviews rate higher, optimizing for Ask Maps, and the email A/B test winner that might be lying to you.

The difference between Brand and brand. Plus, schema markup, brand visibility, FAQ schema’s demise, and why your tech stack doesn’t matter.

The one AI prompt that improves any page. Plus, LinkedIn’s two algorithms, updating your About page, content audits, and thinking like a creator.

Do you really know your buyer? Plus, fixing your blog’s dead end, building a brand voice that holds, AI search visibility in practice, and why Reddit is a marketing channel now.