Newsletter Archive

The future of Google Search, what Apple’s BTS ad reveals, the case for owned media, making your website agent-ready, and Microsoft’s advice on AI bots.

Every company now sounds like ChatGPT. Plus, Google’s new AI ad formats, why weekday reviews rate higher, optimizing for Ask Maps, and the email A/B test winner that might be lying to you.

The difference between Brand and brand. Plus, schema markup, brand visibility, FAQ schema’s demise, and why your tech stack doesn’t matter.

The one AI prompt that improves any page. Plus, LinkedIn’s two algorithms, updating your About page, content audits, and thinking like a creator.

Do you really know your buyer? Plus, fixing your blog’s dead end, building a brand voice that holds, AI search visibility in practice, and why Reddit is a marketing channel now.

10 ways to ask about budget without making it weird. Plus, TikTok for small businesses, brand optimization, Search Console’s average position explained, and why your strategy might be empty words.

One word that drove 38% more bookings. Plus, the Gmail update affecting your open rates, a smart way to run your marketing team, why more content isn’t the answer, and five storytelling archetypes.

What LinkedIn’s algorithm change means, who’s on Instagram, what your engagement rate means, comparing social media management tools, and Meta’s latest ad changes.

Why distinct brands win (The Isolation Effect). Plus, how landing pages affect ads, a free GA4 alternative, how AI content ranks, and a guide to mapping content to your funnel.

How to get your brand cited by ChatGPT. Plus, ranking on Google in the AI era, YouTube marketing for brands, why Gmail is clipping your emails, and Meta’s new ad labels.