Newsletter Archive

Turn sitemaps into SEO intel, zero-click marketing, marketing to different generations, vibe-coding your own tools, and an SEO win from updating brand pages.

How to build a brand people remember. Plus, use Reddit for keyword research, find free SEO resources, learn copywriting by copyworking, and manage social media solo.

Why 42.9% is more believable than 40%. Plus, emotion-led ads cut costs, disqualifying clicks for better ROI, Yelp dominates AI local search, and how to write a headline that sticks.

How pruning dead content helps SEO. Plus, topical focus and brand visibility, optimizing crawl budgets, a roundup of SEO tools, and getting cited in local AI search overviews.

How to use Google Search Console for keyword research. Plus, selling something ordinary, how to write with AI without losing your soul, the Accessibility Tree in Chrome, and marketing without attribution.

Trust is the new SEO. Plus, what Al Pacino can teach you about copy, email benchmarks from 79K real sends, AI visibility tactics, and why certainty is marketing’s biggest risk.

AI search tactics that will bite you later. Plus, a 29% microcopy win, new AI visibility tools from Bing, one metric for total marketing spend, and how to test your site for AI agents.

20 copywriting rules. Plus, owning your category, a homepage redesign that won by 25%, how AI is changing content discovery, and what’s new in Google Search Console.

When AI-Written Messages Backfire. Plus, refreshing your brand, turning keywords into AI prompts, landing page mistakes, and marketing channel strategy.

The future of Google Search, what Apple’s BTS ad reveals, the case for owned media, making your website agent-ready, and Microsoft’s advice on AI bots.