This Week’s Uncommon Five
1. Create GA4 Explorations with Step-by-Step Instructions
Find clickthrough rates on your CTAs and menu items, see if your mobile visitors ever convert, and discover which of your articles performs the best and in which channels.
2. How Americans Discover and Trust Small Businesses Online
This survey uncovers the type of social media content that inspires (and loses) trust, and what drives people to purchase.
3. Which Types of Blogs are Working Right Now
Effective types include pain-point content, industry-specific posts, and product-led guides.
4. Your Brand REALLY Needs Better Copy
Because words are your best tool for establishing connection and trust.
5. One Framework to Nail Your Homepage Messaging
Also good for spotting what’s missing from your current site.
Before You Go
If you like to start the new year on a fresh note, here’s how to do a digital declutter before 2026.
Have an inspired week!