This week’s picks are all about building a stronger foundation.
This Week’s Uncommon Five
1. The Cost of Skipping Brand Investment
Explain brand ROI by flipping the script.
2. Where SEO Pros Are Placing Their Bets in 2026
Search marketers share where they’re focusing energy as algorithms and user behavior shift.
3. Steal Your Competitors’ Social Media Playbook
A step-by-step competitive analysis framework, plus a free Google Sheet to organize your findings.
4. Why Your Google Ads Stop Working
Over-segmentation kills performance. Here’s how to structure campaigns instead.
5. The Mystery of Vanishing Google Reviews
If your count dropped, this explains what’s happening.
Before You Go
Sam Altman’s 36 life lessons are equal parts wisdom and wake-up call. Worth revisiting when you need perspective.
Have an inspired week!