This week’s newsletter explores the human side of the marketing tactics we deploy every day.

This Week’s Uncommon Five

1. What Happens When Email Marketers Think Like Five-Star Hotels

Going beyond expectations doesn’t require a bigger budget, just a different mindset.

2. Email Design Trends for 2026

Pay attention to how people read emails today and adjust your design so your message feels familiar and easy to engage with.

3. What Makes People Like Video Ads

Insights on why some video ads earn attention while others get immediately dismissed.

4. Your Best Customers Are One Mistake Away From Leaving

300,000 consumers reveal what it takes to earn loyalty in an era when patience is at an all-time low.

5. Consumer Marketing Predictions

A clear-eyed look at where consumer behavior and marketing strategy are heading this year.

Before You Go

Alex H M Smith is begging us all to stop consuming so much content.

If you just pause what you’re doing, take a beat, and watch this video undistracted for 8 minutes, you’ll see why.

Have an inspired week!