This Week’s Uncommon Five
1. Claude vs. ChatGPT: A Marketer’s Guide
Worth a read even if you’re already using both. And if ChatGPT has been your go-to, you can now import your memories from it into Claude.
2. Your Contact Page Is Broken (And AI Can Prove It)
A simple AI prompt that exposes exactly why your contact page is turning people away, and what to do about it.
3. The Dark SEO Funnel Is Here
The case for abandoning traffic as your SEO north star, as AI increasingly recommends your brand before buyers ever hit Google.
4. Stop A/B Testing Your Subject Lines
Why the inbox is too uncontrollable for micro-tests to matter, and what strategic email testing should look like instead.
5. If You Want Your Blog to Sell, Stop Selling
A sharp take on why most brand blogs fail: they’re optimized for conversions instead of trust. Worth sharing with anyone who has ever been asked to “add a CTA” to every post.
Before You Go
This was weird. That’s what Austin L. Church said about his first Waymo ride. I haven’t tried it yet. But it got me thinking about how often we hold back from new experiences just because they feel strange at first.
Most things worth trying feel a little off in the beginning. Especially the ones that eventually change how you work.
Something to sit with this week.