This Week’s Uncommon Five
1. Free Claude Plugin for Marketers
Claude’s new plugin includes pre-built workflows for content, campaigns, and SEO, plus connectors for HubSpot, Canva, Ahrefs, and more.
2. 13 Things to Remove from Your Website
A checklist of website elements quietly working against you. If you haven’t audited your site lately, start here.
A solid reference with free and budget-friendly options across every major function.
4. How Revenue Addiction Kills Companies
Obsessing over short-term revenue kills innovation, culture, and eventually the business itself. Worth reading even if you disagree, or if you’re constantly being asked to justify the ROI of everything.
5. Your CTAs Are Probably Doing Less Than You Think
Eight practical tips for writing calls to action that move people to convert, with examples throughout.
Before You Go
The best thing you can do for your marketing and your career is to keep questioning the defaults. Why this metric? Why this tool? Why this format?
Something to bring into your week.