This Week’s Uncommon Five
1. How to Get Your Brand Cited by ChatGPT
Ahrefs analyzed 75,000 brands to find out what drives visibility in AI-generated answers.
2. Ranking on Google in the AI Era
This video recommends you start optimizing for brand mentions. Be everywhere searchers and AI bots go, then focus your traditional SEO on high-intent, action-driven keywords AI can’t replace.
3. A Guide to YouTube Marketing for Brands
YouTube is the world’s second-largest search engine and most brands are still underusing it. This guide covers content strategy, channel setup, and how to grow an audience.
4. Why Gmail Is Cutting Off Your Emails
Gmail clips any email over 102KB, and most senders have no idea it’s happening. If your open rates seem off, it could be your tracking pixel that’s getting cut.
5. Meta Just Changed Its Ad Labels
Meta’s “Sponsored” tag is becoming a smaller “Ad” label. A subtle shift, but one worth understanding.
Before You Go
TV advertising used to require a big agency and a bigger budget. That’s no longer true.
Roku’s self-serve Ads Manager lets you launch a streaming TV campaign starting at $500. You can repurpose existing social video, target by demographics and interests, and measure conversions the same way you would on search or social. Who knew?
Have an inspired week!