This Week’s Uncommon Five
1. One Word That Drove 38% More Bookings
A travel marketplace changed a single button label and saw a significant jump in conversions.
2. The Future of Content Is Not More Content
One marketing expert’s take on why the AI era calls for a shift from volume to visibility and what that means for your content strategy.
3. How to Run Marketing Like a System, Not a To-Do List
A practical framework for founders and marketing leads covering KPIs, OKRs, weekly cadence, and how to build a team that doesn’t need constant direction.
4. The Gmail Update Messing With Your Open Rates
Gmail’s new image prefetching is triggering tracking pixels before anyone actually opens your email. Here’s what that means for your reporting and what to do about it.
5. Which Storytelling Archetype Are You?
This post breaks down five distinct content archetypes: Advocate, Analyst, Teacher, Provocateur, Builder, and how to figure out which one fits your brand’s strengths.
Before You Go
If you think AI may replace everything, just read this post from Jesse Ratner.
Have an inspired week!