This Week’s Uncommon Five
1. 10 Ways to Ask About Budget Without Making It Weird
This list turns one of the most avoided conversations into something easier.
2. TikTok for Small Businesses
A case for why small brands are well-positioned on TikTok, and how to make it work without a big budget.
3. The Case for Brand Optimization
A primer on what brand optimization means and how to spot the gaps between how you want to be perceived and how you actually are.
4. Search Console’s Average Position, Explained
Here’s what the metric measures, how AI Overviews affect it, and where to look instead.
5. Your Strategy Might Be Empty Words
Alex Smith’s “incredible chair” thought experiment is a sharp test for any strategy doc. If your strategy relies on words like better, best, or innovative, this one’s worth a read.
Before You Go
Improvement often starts with awareness.
Which part of your day currently feels most aligned with where you want to go? Which part of your day currently feels least aligned?
— James Clear, author of Atomic Habits