This Week’s Uncommon Five
1. Connect Through What They Feel, Not What You Offer
The simple shift that makes your messaging instantly more compelling.
2. Before you Rewrite Your Homepage, Read This
Jesse Ratner explains why your website must answer: “What’s the one thing your visitor should understand and feel within five seconds?”
3. Real Campaigns That Prove Emotion Beats Specs
Speaking of Jesse Ratner, his client work shows how real pros make emotion the strategy.
How to structure your marketing as a story instead of a sales pitch.
5. The Before-and-After Transformation Framework
Marketing copy is easier to write when you understand the full emotional arc of your customer.
Before You Go
Try this: Pick one piece of your marketing (a landing page, an email, an ad) and circle every feature. Next to each one, write the feeling or transformation it creates for your customer. Then rewrite it leading with the emotion, not the specification.
You’ll be surprised how much stronger it sounds when you stop talking about yourself and start talking about them.
Have an inspired week!