The Uncommon Marketer #30

May 17, 2026

Search, brand, and strategy. This week’s five cover a lot of ground, but they’re all asking the same question. Are you showing up in the right way, in the right places?

This Week’s Uncommon Five

1. Brand vs. brand

There’s a difference between Brand (purpose and vision) and brand (marketing tactics).

2. Schema Markup: What It Is & How to Implement It

This guide covers which structured data still drives results, and how to implement it correctly.

3. Your Tech Stack Doesn’t Matter

Clay’s Head of Growth makes the case for starting with the customer experience and working backwards to the technology.

4. How to Increase Brand Visibility

Brand visibility isn’t just about search rankings anymore. It’s about showing up across channels, including AI.

5. Don’t Delete Your FAQs

Google officially killed FAQ rich results on May 7th. Don’t delete your FAQs though, they’ve just changed jobs.

Before You Go

Put the words that matter most at the beginning, not buried in the middle. Here’s what it looks like when you front load key words.

Have an inspired week!