The Uncommon Marketer #31

This week we’re looking at what counts as a win, where you show up, and whether your voice is even yours anymore. Let’s dive in.

This Week’s Uncommon Five

1. Every Company Now Sounds Like ChatGPT

The ones who don’t now have a big advantage.

2. Google’s New Ad Formats

Google is testing new ad formats in Search to help brands connect with consumers.

3. Don’t Ask for Reviews on Weekends

A study of nearly 400 million reviews found that weekend reviewers leave consistently lower ratings than weekday ones.

4. Google Ask Maps: How to Optimize for Visibility

Ask Maps surfaces only 3-8 businesses per query, so the goal has shifted from ranking in a list to being recommended.

5. Your Email A/B Test Winner Might Be Lying

Declaring a winner based on a single metric like click-through rate hides what’s happening downstream.

Before You Go

This three minute video parodies The Devil Wears Prada, but for marketers. It puts Meryl Streep as CMO, Stanley Tucci as VP, and Anne Hathaway as the new hire who thinks all 4 P’s look the same.

Have an inspired week!