This Week’s Uncommon Five
1. The Future of Google Search
At its annual I/O conference, Google announced it would overhaul search as we know it. The Daily Carnage breaks down what’s coming and what it means for marketers in this 11 minute video.
2. Why Owned Media Is The Only Channel That Compounds
Paid campaigns stop the day the budget runs out. Owned media (your newsletter, your content library, your site) keeps getting more valuable the longer it runs.
3. How to Make Your Website Agent-Ready
Lily Ray is one of the most trusted voices in SEO. When she recommends something, it’s worth your time. Check the comments for a second article that’s equally worth a read.
4. Microsoft Wants You to Allow Bots
Rather than fighting the rise of AI-based search engines and agentic tools, Microsoft advises to create content that speaks directly to them.
5. Why Apple Released Behind-The-Scenes Footage for an Ad
In a world full of AI-generated ads, showing real humans making your creative work is now a competitive advantage.
Before You Go
This illustration is a great way to look at the difference between thinking and overthinking.
Have an inspired week!