This week starts with a reminder that easier isn’t always better.

This Week’s Uncommon Five

1. When AI-Written Messages Backfire

This study shows why emotional messages should never be written by AI and how it harms your brand.

2. How to Refresh Your Brand Without Losing Your Audience

Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects.

3. AI SEO Tip

This hack converts your keyword data into natural-language queries people type into AI assistants.

4. Improve Your Landing Page Conversions

This article lists 8 reasons for low conversions on landing pages with practical steps to take to improve each one.

5. Exploring Marketing Channels for Startups

A comprehensive channel menu with 18+ categories and a free downloadable template to help you find where to focus.

Before You Go

Thinking creatively sharpens your problem-solving skills, relieves stress, and boosts your overall well-being. Here are 12 ways to help you do it better.

Have an inspired week!