This Week’s Uncommon Five
5x more people read your headline than your body copy, so make it count. Includes rules for the rest of your copy too.
2. The 1-Minute Guide to Owning Your Category
Winning buyers is easier when you position a product as the full solution rather than listing features.
3. How a Homepage Redesign Won by 25%
Before, customers abandoned this site because it looked cluttered, outdated, and difficult to navigate. Now, conversions are up.
4. Google AI is Changing How Content is Discovered
AI is judging your website, your LinkedIn posts, your emails. And now it’s deciding whether humans ever see any of it.
5. AI Performance Reports in Search Console
Soon, Google Search Console will give you dedicated views of your impressions within generative AI features on Search, such as AI Overviews and AI Mode.
Before You Go
This X post from Shane Parrish is a good reminder for us all.
Have an inspired week!