This Week’s Uncommon Five
1. AI Search Tactics That Will Bite You Later
The AI-search tactics seemingly working today are setting sites up for a reckoning tomorrow.
2. How Button Microcopy Increased Sales by 29%
Moving trust copy onto the button itself, not just near it, drove a 29% sales lift.
3. New AI Visibility Insights in Bing Webmaster Tools
Four new reports show how your content shows up in AI-powered search: Intents, Topics, Citation Share, and Compare.
4. One Metric for Total Marketing Spend
Revenue divided by total marketing spend gives you one number for whether your whole budget is working.
5. How to Test Your Site for Agentic Readiness
A new Lighthouse report scores whether your site is ready for AI agents, covering accessibility, WebMCP, and LLMs.txt.
Before You Go
For those in the United States, I hope you had a fantastic Independence Day weekend. And for everyone else, I hope you had a great few days too!