This week’s articles are all about finding opportunities hiding in plain sight.

This Week’s Uncommon Five

1. How to Use Google Search Console for Keyword Research

GSC can help you spot opportunities like striking distance keywords sitting on page 2 and low CTR pages with great rankings.

2. How to Sell Something Ordinary

Research, measurable evidence, and clear messaging can make an ordinary product stand out even when competitors offer similar features.

3. Creative Ways to Write with AI Without Losing Your Soul

Tips on how Ahrefs uses AI to create content, plus the experiments they’ve been running.

4. How to Check Chrome’s Accessibility Tree

AI agents don’t view websites like humans do. They rely on the Accessibility Tree, a machine-readable version of your page structure.

5. How to Prove Marketing Impact When Attribution Goes Dark

As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.

Before You Go

Challenge yourself to have one new experience this week. When everything around you is familiar, the days turn stale and slip by unnoticed. A surprising experience breathes life into tired days and makes the mind fresh again.

What is one new experience you can have this week?

(A thought borrowed from James Clear, author of Atomic Habits.)

Have an inspired week!