This Week’s Uncommon Five
1. Make Your Marketing Claims 42.9% More Believable
An interesting take on how using specific numbers could boost believability of marketing messages.
2. Emotion-Led Ads Cut Costs 30%
A hop-infused tea brand promoted being non-alcoholic, but customer research revealed that belonging mattered more to buyers. (I wish this had been 31%.)
3. How to Get High-Intent Google Ad Clicks
Use disqualifying ad copy to filter out low-intent clicks.
4. Yelp is the Top Source for AI Local Search
AI platforms overwhelmingly rely on Yelp when answering local business queries, citing it 3.4 times more than the next closest competitor across four major AI models.
5. 10 Ways to Write a Great Headline
Great copy starts with a clear message, then uses simple literary devices to make it stick.
Before You Go
64% of consumers say trust is their top buying criterion, but only 28% believe brands are honest, according to this piece on brand believability.
That’s a pretty big gap. And it’s a good reminder that marketing tactics don’t work if people don’t trust you.
Have an inspired week!