Newsletter Archive

The Uncommon Marketer #19

Learn what your page is really saying with 2 prompts. Plus, 101 subject lines, 4 layers of brand, Quora marketing, and a page for AI agents.

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The Uncommon Marketer #18

The psychology behind effective landing pages. Plus, useful (vs. useless) metrics, finding your onlyness, a copywriting flip trick, and feedback email examples.

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The Uncommon Marketer #17

This week explores the human side of the marketing tactics: What happens when email marketers think like five-star hotels, video ad psychology, email design trends, and what 300K consumers say about loyalty.

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The Uncommon Marketer #16

The best marketing doesn’t just reach people, it moves them. This week we cover 29 marketing lessons, better copywriting, brand voice tactics, employee advocacy, and affordable tools.

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The Uncommon Marketer #15

Content marketing trends for 2026, performing SEO audits, a guide to Instagram for business, the danger of goal dilution (and how to avoid it), and AI slang terms to know. Plus, Bad Bunny’s NFL halftime show trailer delivers a powerful message about unity.

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The Uncommon Marketer #14

35 marketing ideas you can use this year. Plus, scale your content reach, understand Google’s Web Guide, invest in branded search, and use AI prompts to write better.

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The Uncommon Marketer #13

How to survive as a one-person marketing team, avoid these email marketing mistakes, prioritize your content creation, find your best marketing channels, and write copy that converts.

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The Uncommon Marketer #12

Make the case for brand investment, where to focus SEO in 2026, how to analyze competitors on social media, why Google Ads stop working, and what’s happening to your reviews. Plus, Sam Altman’s 36 life lessons.

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The Uncommon Marketer #11

The new 4S behaviors in customer journeys, mine Reddit complaints for content ideas, track email traffic in GA4, the CMO’s guide to Nano Banana Pro, and 27 marketing books worth reading.

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The Uncommon Marketer #10

How to create GA4 Explorations, how people find and trust small businesses online, which blog formats are working now, and a homepage messaging framework.

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